The new Apple IDFA terms will soon require apps that use ad tracking to obtain consent via a pop-up. Facebook is pre-empting it with their own pop-up that tries to convince the user to opt in. Read More
Google Phases Out Use of Apple IDFA as New iOS 14 Ad Tracking Notifications Are Set for Early Spring
Google apps will no longer use the Apple IDFA or any other information that falls under the new privacy terms for ad tracking, which it says relieves it from having to present users with an opt-in pop-up. Read More
