The major social media platforms have all been impacted by the "adpocalypse" from Apple's recent privacy updates. Snap has lost a full quarter of its value due to cuts to advertising revenue tied directly to a loss of access to most Apple device users.
While Google has put on a public appearance of being more neutral and detached on the issue, a lawsuit revealed that it has quietly been working behind the scenes with Facebook to circumvent Apple’s new privacy protections.
Apple attributes iPhone security to its "walled garden" approach. Among other claims, Apple says that an Android device is up to 47 times more likely to contract malware and that allowing app sideloading would attract a wave of cyber crime to the iOS platform.
An in-depth study from the University of Oxford has examined 24,000 Apple App Store and Google Play apps, and found that Apple's "walled garden" approach has not necessarily made a difference in terms of app privacy.
Apple's recent privacy campaign, which has essentially alienated the mobile advertising industry by crippling app tracking, is ostensibly about putting the consumer first. That may not be the company’s endgame.
Apple's new app tracking rules are supposed to guarantee that users know when they are being identified and tracked. A new study finds that iPhone apps are continuing to find ways to profile and follow users even after they choose to opt out.
A Facebook blog post directed at its advertising partners reveals that the social media giant has been underreporting iOS ad performance by about 15% in the aggregate since the major privacy update was rolled out on Apple’s mobile operating system in late April.
After recent news stories revealed that current versions of iOS can be compromised with a zero-click exploit used by the controversial Pegasus spyware, Apple has issued a security update that it promises closes the hole for all users.
iOS 15 is adding several new privacy features to build on what Apple began with iOS 14. The centerpiece is that Apple is now holding itself to a higher standard when it comes to personalized ads.
Google is making massive annual payments to Apple to be placed as the default search engine on its devices. Research indicates a price of $15 billion for the privilege in 2021.