Consumer Trust

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Consumer Trust

The Data Privacy Disconnect Between Businesses and Consumers

February 27, 2023

Consumer trust is at an all-time low and data privacy is becoming a core expectation among 89% of consumers. This demands that businesses reevaluate how they treat their customers’ data to ensure they prioritise privacy-focused practices and technology to keep data safe online.

Woman using smart phone showing consumer trust

Cyber Security Insights

Fraud Is Affecting US and Non-Western Markets Differently: What the US Can Do to Gain Consumer Trust

January 17, 2023

In the US, the uptick in fraud has decreased consumer trust in brands and the digital services they use. 36% of US consumers have experienced a combined share of online fraud and personal online breaches, and only 33% of consumers saying they can trust the digital services they use.

Data Privacy Insights

Respecting People’s Data Dignity: Why CMOs Should Care About How They Use Data

November 22, 2022

With consumer awareness of privacy at an all time high, there is not only regulatory risk, but also reputational and brand risk for those CMOs who drop the ball – an increasingly likely occurrence as the changes to the familiar status quo mount.

Smiling waiter giving take away coffee to man showing data transparency and consumer trust

Data Privacy News

Cisco Data Transparency Report: Consumer Trust Increasingly Hinges on How Personal Data is Treated

October 17, 2022

Survey makes clear that privacy and data transparency continues to be a primary concern for consumer trust. 81% of the respondents said that the way a company treats personal data is a reflection of its attitude toward and level of respect for its customers.

Business colleagues discussing issues at meeting showing consumer trust and data protection

Data Protection Insights

The Human Side of Risk and Data Protection

September 14, 2022

Business leaders around the world are reconfiguring their strategies to prioritize data protection and management. As the world becomes increasingly digitally connected, dependence on cyber safety and consumer trust only becomes more important. Technology continues to develop in complexity, as do our methods to mediate it, but it’s imperative that we don’t forget the human side of risk, too.

Man stretches out his hand for handshake showing lack of corporate data responsibility leads to consumer trust issues

Data Privacy News

KPMG Reports Lack of Corporate Data Responsibility Eroding Consumer Trust, Preventing Users From Sharing Data

August 30, 2021

Poor corporate data responsibility hurts consumer trust, preventing users from sharing data because of privacy and safety concerns as organizations stepped up data collection.

US Senate in Washington D.C. showing trust in government with user data

Data Privacy Insights

Americans Don’t Trust the US Government — Especially with Their Data

December 17, 2020

Facebook with its fair share of data security scandals and the government’s past of secretly monitoring of citizens’ communication. Who does US citizens trust more with their data?

Virtual assistant device showing how virtual assistant could be betraying consumer trust

Data Privacy News

Hey Google, Are Virtual Assistants Betraying Consumer Trust?

January 30, 2020

A new study reveals that the more humanlike a virtual assistant appears to be, the more consumer trust is placed in the device, which raises fresh concerns around Big Tech and data protection.

Consumer Trust

The Data Privacy Disconnect Between Businesses and Consumers

Fraud Is Affecting US and Non-Western Markets Differently: What the US Can Do to Gain Consumer Trust

Respecting People’s Data Dignity: Why CMOs Should Care About How They Use Data

Cisco Data Transparency Report: Consumer Trust Increasingly Hinges on How Personal Data is Treated

The Human Side of Risk and Data Protection

KPMG Reports Lack of Corporate Data Responsibility Eroding Consumer Trust, Preventing Users From Sharing Data

Americans Don’t Trust the US Government — Especially with Their Data

Hey Google, Are Virtual Assistants Betraying Consumer Trust?

Data Breach of Financial Service Provider Latitude Jumps From 328,000 to 14 Million Records Stolen

Ferrari Disclosed a Data Breach Impacting Customer Data but Refused to Pay Ransom

The Anatomy of a Comprehensive Penetration Test

Partial Twitter Source Code Leak on GitHub Uploaded Shortly After First Round of Layoffs