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Data Privacy

Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.

 

What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.

 

Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.

 

These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.

 

Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.

 

Digital data flows showing privacy board and disruption to EU-US data transfers
Data PrivacyNews

Trump Removal of Privacy Board Members Could Throw EU-US Data Transfers Back Into Chaos

February 4, 2025
Trump fired the Democrat members of PCLOB on January 17, after having given them several days to voluntarily resign. The privacy board has indicated that its work is now at a standstill, and EU-US data transfers may be threatened going forward.
Read More
Judge hammer on Euro banknotes showing CNIL files on Google and Amazon for tracking cookies
Data PrivacyNews

France’s CNIL Hands Amazon and Google Heavy Fines for Use of Tracking Cookies Without Consent

December 15, 2020
French data regulator CNIL has hit tech giants Google and Amazon with some heavy penalties for placing non-essential tracking cookies. Google will pay €100 million and Amazon will pay €35 million.
Read More
TikTok logo on smartphone screen showing probe by French privacy regulator
Data PrivacyNews

TikTok Troubles Grow as French Privacy Regulator CNIL Opens Investigation

August 19, 2020
It's fair to say that TikTok is having an even rougher 2020 than most companies with French privacy regulator CNIL opening a probe into parent company ByteDance's operations.
Read More
Didi signage logo on building showing ride hailing app ruling on China data laws
Data PrivacyNews

China Fines Leading Ride Hailing App Didi $1.2 Billion in Ruling That Clarifies Violations of Data Laws

July 25, 2022
Ride hailing giant Didi's exile into the wilderness appears to be ending, and the Chinese government's harsh wave of regulatory crackdowns has taken sharper focus, as the investigation has concluded and a fine of $1.2 billion has been announced.
Read More
Customer analytics dashboard on screen showing how you can comply with data privacy regulations
Data PrivacyInsights

Data Privacy vs. Customer Analytics: How to Do Both

November 27, 2019
Find out how you can use customer analytics to drive new business opportunities while at the same time protect that data and comply with new, complex privacy regulations?
Read More
Picture of Chinese flag showing China’s privacy challenges with AI and mobile apps
Data PrivacyInsights

China’s Privacy Challenges with AI and Mobile Apps

September 10, 2019
Privacy concerns over AI and mobile apps are rising in China as their data protection standards and respect for personal privacy appear to be lower than in the West.
Read More
Outlines of human brain showing cybersecurity, privacy and AI
Data PrivacyInsights

Navigating Privacy, Cybersecurity, and the Future of AI

December 6, 2024
As much as AI has generated excitement about the efficiencies it is creating for businesses, AI is also presenting unique challenges in the area of data privacy and security. Although still in its infancy, AI privacy litigation continues to rise as the pool of defendants diversifies and regulation intensifies.
Read More
Female hand holding cellphone with starting page of Facebook showing plans to preempt ad tracking notification and Apple IDFA
Data PrivacyNews

In Response To Apple IDFA, Facebook Plans To Have Its Own Ad Tracking Notification

February 10, 2021
The new Apple IDFA terms will soon require apps that use ad tracking to obtain consent via a pop-up. Facebook is pre-empting it with their own pop-up that tries to convince the user to opt in.
Read More
Google Play store application icon on mobile phone screen showing privacy labels for Android apps
Data PrivacyNews

New Apple-Like Privacy Labels Come to Google Play’s Android Apps

May 4, 2022
Information displayed is very similar to what is seen on Apple's privacy labels, but it remains to be seen if Google Play effectively enforces the inclusion of accurate information about Android apps.
Read More
Businessman in suit touching virtual screen, performing data mining and analysis
Data PrivacyInsights

Ethical Data Mining: How Doing the Right Thing Is Good for Business

July 23, 2018
Simply following the law is not enough to meet ethical data mining standards. Businesses need to be proactive not just because it’s the right thing to do but also for the enormous business benefits.
Read More
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