Australia's OAIC has called for law enforcement to be blocked from accessing Covid contact tracing data to track suspects via their check-in histories, saying that it threatens to undermine public participation in the program.
Data Privacy
Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.
What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.
Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.
These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.
Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.
With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.
Google is making massive annual payments to Apple to be placed as the default search engine on its devices. Research indicates a price of $15 billion for the privilege in 2021.
New Citizens Lab report reveals that the government of Bahrain has used the Pegasus iPhone spyware to track at least nine activists since June 2020. Two zero-days used in zero click iPhone exploit targeting iMessage.
Poor corporate data responsibility hurts consumer trust, preventing users from sharing data because of privacy and safety concerns as organizations stepped up data collection.
With increasing privacy legislations, zero-party data (ZPD) is becoming an important tool for brands moving forward: it provides essential personalization while still respecting consumer privacy.
Synthetic data generation (SDG) is rapidly emerging as a practical privacy enhancing technology (PET) for data sharing by generating non-identifiable datasets that can be used and disclosed without the legislative need for additional consent given that these datasets would not be considered personal information.
Expansion of China's data protection regulations will impact the smart car market in the country. The CCP has clarified terms to require this of the digital keys to smart vehicles and the data they generate.
Most of the digital advertising industry complained about Apple's iOS 14 privacy updates for nearly a year. Amazon seems to be an early destination for those that are redirecting ad spend from Apple and Facebook.
An announcement by Apple of a new plan to automatically scan iCloud photos for sexual abuse has sparked fears that the system may be used for mass surveillance. Privacy advocates are concerned that it creates an opening for law enforcement agencies.










