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Data Privacy

Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.

 

What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.

 

Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.

 

These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.

 

Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.

 

Check in using QR code when entering a shopping mall in Australia showing police abuse of contact tracing data
Data PrivacyNews

Australian Privacy Watchdog Looks to Ban Police From Accessing Contact Tracing Data for Unrelated Investigations

September 10, 2021
Australia's OAIC has called for law enforcement to be blocked from accessing Covid contact tracing data to track suspects via their check-in histories, saying that it threatens to undermine public participation in the program.
Read More
People icons around the globe resting on outstretched hands showing consumer privacy and personalization
Data PrivacyInsights

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

September 8, 2021
With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.
Read More
Hand with holding Apple iPhone with Google on screen showing default search engine
Data PrivacyNews

Google Is Paying Apple $15 Billion per Year To Be Default Search Engine on Devices, Says Investment Analyst

September 6, 2021
Google is making massive annual payments to Apple to be placed as the default search engine on its devices. Research indicates a price of $15 billion for the privilege in 2021.
Read More
Close up of woman using iPhone at night showing iPhone spyware used in surveillance
Data PrivacyNews

Pegasus iPhone Spyware Used by Bahraini Government to Target Activists, Including One in London

August 30, 2021
New Citizens Lab report reveals that the government of Bahrain has used the Pegasus iPhone spyware to track at least nine activists since June 2020. Two zero-days used in zero click iPhone exploit targeting iMessage.
Read More
Man stretches out his hand for handshake showing lack of corporate data responsibility leads to consumer trust issues
Data PrivacyNews

KPMG Reports Lack of Corporate Data Responsibility Eroding Consumer Trust, Preventing Users From Sharing Data

August 30, 2021
Poor corporate data responsibility hurts consumer trust, preventing users from sharing data because of privacy and safety concerns as organizations stepped up data collection.
Read More
Gavel on keyboard showing privacy legislations and need for zero-party data (ZPD)
Data PrivacyInsights

New Consumer Protection Legislation Is Making Zero-Party Data an Imperative for Brands

August 30, 2021
With increasing privacy legislations, zero-party data (ZPD) is becoming an important tool for brands moving forward: it provides essential personalization while still respecting consumer privacy.
Read More
Abstract sphere with connected glowing dots and lines showing synthetic data for data sharing
Data PrivacyInsights

Could Synthetic Data Be the Future of Data Sharing?

August 25, 2021
Synthetic data generation (SDG) is rapidly emerging as a practical privacy enhancing technology (PET) for data sharing by generating non-identifiable datasets that can be used and disclosed without the legislative need for additional consent given that these datasets would not be considered personal information.
Read More
Tesla flagship store in Chengdu China showing smart car data protection regulation
Data PrivacyNews

China’s Data Protection Regulation Push Comes to the Smart Car Market; Vehicle Keys, Locally Generated Information Must Be Stored In-Country

August 20, 2021
Expansion of China's data protection regulations will impact the smart car market in the country. The CCP has clarified terms to require this of the digital keys to smart vehicles and the data they generate.
Read More
iPhone close up showing privacy update impact on digital advertising
Data PrivacyNews

Apple Privacy Update Creates a Digital Advertising Windfall for Amazon

August 18, 2021
Most of the digital advertising industry complained about Apple's iOS 14 privacy updates for nearly a year. Amazon seems to be an early destination for those that are redirecting ad spend from Apple and Facebook.
Read More
Group of people in Apple Store showing mass surveillance concerns with iCloud Photos scan
Data PrivacyNews

Apple’s New Plan To Scan iCloud Photos Raises Concerns About Mass Surveillance

August 17, 2021
An announcement by Apple of a new plan to automatically scan iCloud photos for sexual abuse has sparked fears that the system may be used for mass surveillance. Privacy advocates are concerned that it creates an opening for law enforcement agencies.
Read More
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