GCHQ is being taken to task for a mass surveillance program first revealed by the Snowden leak, marking the first ruling against the UK government of this nature.
Data Privacy
Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.
What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.
Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.
These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.
Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.
Clearview AI's controversial facial recognition software is facing legal complaints in the EU challenging the troubled company on the basis of violating data protection laws by "scraping" websites.”
Facebook is employing some creative new tactics in its extended battle with Apple. A paid academic study concludes that Apple's new privacy policies in iOS 14 are anticompetitive.
Currently slated for a September release, iOS 15 will implement enhanced privacy controls for Siri's speech recognition and email privacy as well as a new "privacy report" feature.
Apple is feeling pressure to reaffirm its privacy stance due to two recent news stories: its cooperation with subpoenas from the Trump administration that saw phone data handed over, and a case in which iPhone repair techs stole compromising photos.
The first Bitcoin privacy update in four years is bringing changes that are broadly popular among the user base. The "Taproot" update, scheduled for November, changes the digital signature algorithm underpinning the system.
EU court case is taking on the biggest players in the digital ad industry, accusing them of being responsible for the world's largest data breach. The accusation centers on "real-time bidding" that tracks users.
Amazon Sidewalk is about to create a nation-spanning "smart network" connecting the devices of its customers. The project is unprecedented, both in terms of capability and in terms of the privacy concerns it is raising.
More than just a facial recognition ban, the proposal calls for automated systems recognizing "gait, fingerprints, DNA, voice, keystrokes and other biometric or behavioral signals" to be kept out of all of the EU's publicly accessible spaces.
As we approach the death of the third-party cookie, brands need to prepare themselves for the seismic change in personalization and digital marketing to ensure that they have are delivering the right message at the right time to customers.










