Apple boasts of stopping some $1.5 billion in attempted app fraud in 2020 and removing one million malicious apps, but complaints of app-based scams are still quite common.
Apple generally does not release security updates in between iOS version updates. This practice may be changing, however, as AI hacking drives faster development of tools and quicker identification and exploitation of known vulnerabilities.
One of the few significant holes in Apple's end user security is set to be addressed, as Cupertino has announced plans to introduce end-to-end encryption to iCloud backups. A feature Apple has delayed due primarily to pressure from US federal law enforcement agencies.
Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement.
After five years of legal back-and-forth, Apple has agreed to settle the Siri privacy suit brought by California device users that found the voice assistant unexpectedly listening in on their daily lives.
Apple has released a major update for its Safari's Intelligent Tracking Prevention (ITP) which blocks all third-party cookies by default for all Safari users.
Apple and Google jointly launched a contact tracing technology for health agencies to develop their own apps but only three U.S. states have committed to using it in their public health strategies.
Google and Apple are having a debate over privacy as a luxury good with Apple offering privacy enhancements on its expensive devices while Google wants consumers to believe privacy is their fundamental civil right.
The tech giants are claiming that the antitrust bills would harm consumer security and privacy, by "breaking" services such as Gmail and search bars.
iOS 15 is adding several new privacy features to build on what Apple began with iOS 14. The centerpiece is that Apple is now holding itself to a higher standard when it comes to personalized ads.
