Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement.
After five years of legal back-and-forth, Apple has agreed to settle the Siri privacy suit brought by California device users that found the voice assistant unexpectedly listening in on their daily lives.
Apple has released a major update for its Safari's Intelligent Tracking Prevention (ITP) which blocks all third-party cookies by default for all Safari users.
Apple and Google jointly launched a contact tracing technology for health agencies to develop their own apps but only three U.S. states have committed to using it in their public health strategies.
Google and Apple are having a debate over privacy as a luxury good with Apple offering privacy enhancements on its expensive devices while Google wants consumers to believe privacy is their fundamental civil right.
The tech giants are claiming that the antitrust bills would harm consumer security and privacy, by "breaking" services such as Gmail and search bars.
iOS 15 is adding several new privacy features to build on what Apple began with iOS 14. The centerpiece is that Apple is now holding itself to a higher standard when it comes to personalized ads.
Germany has opened an antitrust probe into Apple’s App Tracking Transparency framework. This follows a probe initiated by Poland in late 2021, and the expression of concerns along similar lines by both France and the UK.
Apple's IDFA usage terms will soon require app developers to obtain affirmative consent before tracking. Device fingerprinting appears to be the popular alternative in spite of the risk of being banned.
An announcement by Apple of a new plan to automatically scan iCloud photos for sexual abuse has sparked fears that the system may be used for mass surveillance. Privacy advocates are concerned that it creates an opening for law enforcement agencies.
