Currently slated for a September release, iOS 15 will implement enhanced privacy controls for Siri's speech recognition and email privacy as well as a new "privacy report" feature.
Report finds that Apple first party user data collection is quite extensive, potentially more so than users realize. The App Store collects every tap made in the app and funnels it to a behavior profile, even if iPhone Analytics is entirely disabled.
Following a recent antitrust complaint in France, Apple's new App Tracking Transparency framework is facing a similar challenge in Germany from a coalition of industry associations.
The DOJ argues that consumers are being shortchanged on privacy and security as a result of a monopoly, even though these are two of Apple's primary marketing points. One specific criticism is that the company has intentionally stifled cross-platform messaging.
Apple is feeling pressure to reaffirm its privacy stance due to two recent news stories: its cooperation with subpoenas from the Trump administration that saw phone data handed over, and a case in which iPhone repair techs stole compromising photos.
CNIL has hit Apple's App Store with a fine of €8 million over its ad personalization practices, taking it to task for not properly collecting consent and making the process of opting out too indirect.
New human rights policy that Apple has recently adopted attempts to address longstanding criticisms of the conditions under which its devices are manufactured and how it deals with government repression.
In opposition to the proposed UK Online Safety Bill, Apple has issued a statement referring to encrypted messaging as being critical to privacy and online safety.
Apple's privacy rules will still block developers from the convenience of using each device's unique identifying number without permission, but it appears a number of anonymized device-level "signals" will now be fair game for ad tracking purposes.
New iOS 14 operating system will not only allow Apple users to selectively disable ad tracking in apps but also introduce a suite of new enhanced privacy features.
