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Apple shopfront with iPhone advertisement showing IDFA and ad tracking
Data PrivacyNews

Apple Privacy Chief: “Regrets” Creating IDFA, Did Not Intend for Some Ad Tracking Uses to be Implemented

March 29, 2022
The IDFA was created as something of a compromise to make ad tracking possible while protecting user privacy, but designer Erik Neuenschwander eventually came to openly regret having ever created the system.
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Hand holding a phone with Wordle game running showing ad tracking and data sharing
Data PrivacyNews

Wordle Remains “Free” After NYT Acquisition, but Now Comes Bundled With Tons of Ad Tracking

March 7, 2022
The original version of Wordle, hosted by creator Josh Wardle on a self-hosted website, did not have any advertising or connection to ad tracking networks.
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Google office seen at night with its illuminated Google logo sign showing privacy changes for ad tracking
Data PrivacyNews

Google Plans New Privacy Changes for Ad Tracking: “Privacy Sandbox” Being Expanded to Android, Positioning as Less “Blunt” Alternative to Apple

February 22, 2022
Google recently announced that its Privacy Sandbox initiative is now also being rolled out for Android, in a move comparable to the ad tracking privacy changes made by Apple in 2021.
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Young man holding up smartphone with Google logo showing ad tracking on Android
Data PrivacyNews

New noyb Complaint Takes On Android Ad Tracking; Privacy Group Compares Google’s AAID to Apple’s IDFA

April 12, 2021
The unique device identifier that Apple uses for personalized ad tracking, the IDFA, has been in the news lately. You may soon be hearing just as much about Google's equivalent for Android, the AAID.
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Female hand holding cellphone with starting page of Facebook showing plans to preempt ad tracking notification and Apple IDFA
Data PrivacyNews

In Response To Apple IDFA, Facebook Plans To Have Its Own Ad Tracking Notification

February 10, 2021
The new Apple IDFA terms will soon require apps that use ad tracking to obtain consent via a pop-up. Facebook is pre-empting it with their own pop-up that tries to convince the user to opt in.
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Google apps laying on the smartphone screen showing exit from use of Apple IDFA for ad tracking
Data PrivacyNews

Google Phases Out Use of Apple IDFA as New iOS 14 Ad Tracking Notifications Are Set for Early Spring

February 2, 2021
Google apps will no longer use the Apple IDFA or any other information that falls under the new privacy terms for ad tracking, which it says relieves it from having to present users with an opt-in pop-up.
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Close up of Apple iPhone screen operation software update iOS 14 showing antitrust complaint over ad tracking
Cyber SecurityNews

French Antitrust Complaint Against Apple Centers on Ad Tracking Changes in iOS 14

November 3, 2020
The advertising industry was very unhappy with the tweaks made to ad tracking systems in iOS 14 leading to a coalition of publishers and advertisers in France to initiate an antitrust complaint.
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Online targeting ads on phone showing IAB TCF issues with GDPR for ad tracking
Data ProtectionNews

Widely Used IAB TCF Ad Tracking Consent Framework May Not Meet GDPR Standards

October 30, 2020
The IAB TCF was one of the first ad tracking standards to ensure compliance with GDPR terms. There's just one small problem; it may not actually comport with the relevant data protection rules.
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Woman hand holding iPhone with home screen showing new IOS 14 privacy feature for ad tracking
Data PrivacyNews

iOS 14 Privacy Feature to Be Delayed; Apple’s Ad Tracking Policy Gets Grace Period as Big Marketers Push Back

September 10, 2020
While Apple does not appear to be backing down on any of its iOS 14 privacy features, it has relented somewhat in the face of pressure from some of the giants of the ad tracking industry.
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The back of an iPhone showing the new iOS 14 feature that allows users to selectively disable ad tracking
Data PrivacyNews

Apple Makes a Major Privacy Move by Allowing Users to Disable Ad Tracking and Have Greater Insight Into App Permissions

July 8, 2020
New iOS 14 operating system will not only allow Apple users to selectively disable ad tracking in apps but also introduce a suite of new enhanced privacy features.
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Cisco logo on a wall showing network breach due to voice phishing and MFA fatigue

Cisco Network Breach Traced Back To Compromised Personal Google Account; Sophisticated Attacker Used Combination of Voice Phishing and MFA Fatigue

Empty control center showing cybersecurity workforce gap and DevSecOps divide

Stop Fretting About Hiring Security Specialists

Digital pictures on blurry dark background showing FTC rules on consumer data and commercial surveillance

Proposed FTC Rules Address Commercial Surveillance, Represent Seismic Shift in Handling of Consumer Data

Man using magnifying glass showing SOC 2 for data protection

Want To Turn Your Data Protection Practices Into a Competitive Advantage? Get SOC 2 Compliant

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