Ad Tracking

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Ad Tracking

LinkedIn Gets €310 Million GDPR Fine for Ad Tracking

October 28, 2024

Business and employment networking giant LinkedIn is being hit with a big GDPR fine for failure to obtain sufficiently informed consent for ad tracking, and for not having a valid basis for its processing of first party personal data for this purpose.

Apple shopfront with iPhone advertisement showing IDFA and ad tracking

Data Privacy News

Apple Privacy Chief: “Regrets” Creating IDFA, Did Not Intend for Some Ad Tracking Uses to be Implemented

March 29, 2022

The IDFA was created as something of a compromise to make ad tracking possible while protecting user privacy, but designer Erik Neuenschwander eventually came to openly regret having ever created the system.

Hand holding a phone with Wordle game running showing ad tracking and data sharing

Data Privacy News

Wordle Remains “Free” After NYT Acquisition, but Now Comes Bundled With Tons of Ad Tracking

March 7, 2022

The original version of Wordle, hosted by creator Josh Wardle on a self-hosted website, did not have any advertising or connection to ad tracking networks.

Data Privacy News

Google Plans New Privacy Changes for Ad Tracking: “Privacy Sandbox” Being Expanded to Android, Positioning as Less “Blunt” Alternative to Apple

February 22, 2022

Google recently announced that its Privacy Sandbox initiative is now also being rolled out for Android, in a move comparable to the ad tracking privacy changes made by Apple in 2021.

Data Privacy News

New noyb Complaint Takes On Android Ad Tracking; Privacy Group Compares Google’s AAID to Apple’s IDFA

April 12, 2021

The unique device identifier that Apple uses for personalized ad tracking, the IDFA, has been in the news lately. You may soon be hearing just as much about Google's equivalent for Android, the AAID.

Female hand holding cellphone with starting page of Facebook showing plans to preempt ad tracking notification and Apple IDFA

Data Privacy News

In Response To Apple IDFA, Facebook Plans To Have Its Own Ad Tracking Notification

February 10, 2021

The new Apple IDFA terms will soon require apps that use ad tracking to obtain consent via a pop-up. Facebook is pre-empting it with their own pop-up that tries to convince the user to opt in.

Google apps laying on the smartphone screen showing exit from use of Apple IDFA for ad tracking

Data Privacy News

Google Phases Out Use of Apple IDFA as New iOS 14 Ad Tracking Notifications Are Set for Early Spring

February 2, 2021

Google apps will no longer use the Apple IDFA or any other information that falls under the new privacy terms for ad tracking, which it says relieves it from having to present users with an opt-in pop-up.

Close up of Apple iPhone screen operation software update iOS 14 showing antitrust complaint over ad tracking

Cyber Security News

French Antitrust Complaint Against Apple Centers on Ad Tracking Changes in iOS 14

November 3, 2020

The advertising industry was very unhappy with the tweaks made to ad tracking systems in iOS 14 leading to a coalition of publishers and advertisers in France to initiate an antitrust complaint.

Online targeting ads on phone showing IAB TCF issues with GDPR for ad tracking

Data Protection News

Widely Used IAB TCF Ad Tracking Consent Framework May Not Meet GDPR Standards

October 30, 2020

The IAB TCF was one of the first ad tracking standards to ensure compliance with GDPR terms. There's just one small problem; it may not actually comport with the relevant data protection rules.

Woman hand holding iPhone with home screen showing new IOS 14 privacy feature for ad tracking

Data Privacy News

iOS 14 Privacy Feature to Be Delayed; Apple’s Ad Tracking Policy Gets Grace Period as Big Marketers Push Back

September 10, 2020

While Apple does not appear to be backing down on any of its iOS 14 privacy features, it has relented somewhat in the face of pressure from some of the giants of the ad tracking industry.

Ad Tracking

Apple Privacy Chief: “Regrets” Creating IDFA, Did Not Intend for Some Ad Tracking Uses to be Implemented

Google Plans New Privacy Changes for Ad Tracking: “Privacy Sandbox” Being Expanded to Android, Positioning as Less “Blunt” Alternative to Apple

New noyb Complaint Takes On Android Ad Tracking; Privacy Group Compares Google’s AAID to Apple’s IDFA

In Response To Apple IDFA, Facebook Plans To Have Its Own Ad Tracking Notification

Google Phases Out Use of Apple IDFA as New iOS 14 Ad Tracking Notifications Are Set for Early Spring

French Antitrust Complaint Against Apple Centers on Ad Tracking Changes in iOS 14

iOS 14 Privacy Feature to Be Delayed; Apple’s Ad Tracking Policy Gets Grace Period as Big Marketers Push Back

Russian Phishing Campaign Targets Messaging App Users to Steal Recovery Keys and Take Over Accounts

“Cyber Shield,” Britain’s Agentic AI Cyber Defense Project, Prepares for the World of Machine-Speed Attacks

Data Breach Hits AssuranceAmerica Exposing Personal Information of Nearly 7 Million People

Data Breach at Aflac Japan Impacts 4.38 Million Customers and Sales Agents