A new study reveals that the more humanlike a virtual assistant appears to be, the more consumer trust is placed in the device, which raises fresh concerns around Big Tech and data protection. Read More
iPhone privacy claims are under scrutiny as Mozilla calls on Apple to rotate IDFA, a tracking ID which comes pre-installed on phone and allows advertisers to easily track user’s every move. Read More
Apple has been promoting itself as a champion of consumer privacy but given it's commercial relationship with Google and recent moves in Russia and China, just how committed, really, is Apple to the concept of consumer privacy? Read More
The 21st of June 2017 saw UK’s Queen Elizabeth give what is generally known as ‘The Queen’s Speech’ in which Her Majesty gave some insights into just how seriously the UK government is taking issues of online privacy and data protection. Read More
Apple may just have found the solution to counter Google by focusing on Apple's privacy commitment to their customers, especially in online advertising. Read More
Telefónica in Germany has announced a partnership with U.K. firm People.io to power an app through which the telco giant's customers can control some of their data. Read More
