Apple has been promoting itself as a champion of consumer privacy but given it's commercial relationship with Google and recent moves in Russia and China, just how committed, really, is Apple to the concept of consumer privacy?
The 21st of June 2017 saw UK’s Queen Elizabeth give what is generally known as ‘The Queen’s Speech’ in which Her Majesty gave some insights into just how seriously the UK government is taking issues of online privacy and data protection.
Apple may just have found the solution to counter Google by focusing on Apple's privacy commitment to their customers, especially in online advertising.
At the start of the Crypto Wars, the idea of digital privacy was radical. Today it's required to do business. Without an expectation our data is secure. Protecting the privacy of individuals at work may be the strongest form of corporate security possible.