SSI as a digital identity model not only keeps PII safe but also provides digital guardianship for patients by placing conservatorship of their digital wallet and credentials with their trustees.
Data Privacy
Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.
What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.
Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.
These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.
Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.
With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.
As more states pass not just comprehensive privacy laws, but narrow legislation that focuses on children’s privacy, data brokers, and hopefully, the emerging trend of privacy-for-profit, the pressure to find solutions that support compliance, while saving resources in an unsettled market, is only going to grow.
As much as AI has generated excitement about the efficiencies it is creating for businesses, AI is also presenting unique challenges in the area of data privacy and security. Although still in its infancy, AI privacy litigation continues to rise as the pool of defendants diversifies and regulation intensifies.
Companies who conduct web scraping or do business with data harvesters need to understand the nuanced legality of web scraping so they can better navigate the risks associated with the practice and protect themselves from liability.
As more healthcare organizations work with tech giants like IBM, Amazon, Google and Microsoft, data security remains a top priority to secure access to millions of patient records.
With high-profile scandals and the seemingly daily buzz of breaches, scams and exploits, it’s more and more obvious that the data points that make up your online profiles are a hot commodity. Time for the citizenry to take back their personal data and bring back responsibility into the ecosystem.
Healthcare professionals will have to re-think protections for health data privacy as rapid new advances in AI technology are already able to generate the identity of specific individuals using anonymous health data from different sources.
Telcos have their sights set on mining the rich data they gather from customers in order to increase revenues gathered by selling that data to media buyers. However, it’s an approach that they need to consider carefully. Increased regulation and scrutiny by authorities means that they can no longer simply use (or sell) consumer data in any way they see fit.
Apple's privacy policy changes have already cost other big tech firms nearly $10 billion in lost ad revenue. Research firm Lotame reports that Snap, Facebook, Twitter, and YouTube have lost a combined $9.85 billion thus far in the third and fourth quarters.










