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Data Privacy

Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.

 

What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.

 

Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.

 

These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.

 

Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.

 

Bitcoin with computer circuit board in background showing privacy update
Data PrivacyNews

New Privacy Update to Bitcoin Network Approved, “Taproot” Upgrade Will Improve Digital Signatures & Clears Path for Smart Contracts

June 23, 2021
The first Bitcoin privacy update in four years is bringing changes that are broadly popular among the user base. The "Taproot" update, scheduled for November, changes the digital signature algorithm underpinning the system.
Read More
Matrix of binary numbers going in and out of focus showing the potential privacy blind spot resulting from data sharing and data inventory practices
Data PrivacyInsights

New Report Highlights Potential Privacy Blind Spot Resulting from Data Sharing and Data Inventory Practices

April 12, 2019
79% of mid- to large-sized U.S. enterprises support a federal privacy law to provide guidelines on data sharing and data inventory practices, but will it further highlight deficiencies at the world’s largest enterprises?
Read More
Mobile phone with icons of social media showing difficulty of social media privacy
Data PrivacyNews

New Research Study Shows That Social Media Privacy Might Not Be Possible

February 3, 2019
New research study suggests that even deleting your accounts might not be enough to protect your social media privacy. Using machine learning algorithms, your “friends” activities can create some startlingly accurate profiles about you.
Read More
Main entrance of Facebook headquarters building with parking and corporate branded blue bicycles
Data PrivacyNews

New Revelations of Facebook Data Sharing With Device Makers Raises Questions

June 13, 2018
Despite Facebook pledging that it has figured out its problems, new revelations of data sharing with 60 different device makers has now come to light.
Read More
Drone preparing to take off showing remote ID requirements for drone tracking
Data PrivacyNews

New Rules for Drone Tracking Clears the Way for Package Delivery, but Remote ID Requirements Rankle Tech Giants

January 7, 2021
New FAA regulations came packaged with drone tracking rules, including remote ID requirements that some of the tech giants are objecting to from a technological and privacy standpoint.
Read More
Apple store in Thailand showing impact of Apple privacy update for 2022
Data PrivacyNews

New Study of Apple Privacy Update Finds Costs To Impacted Companies Expected To Increase, Could Hit $16 Billion in 2022

April 20, 2022
The Apple privacy update has had the anticipated negative impact on revenues for some tech companies and has even been notably worse for others, particularly Facebook.
Read More
Young people using their smartphones showing that they will not pay for online privacy
Data PrivacyNews

New Study Shows That Americans Will Not Pay for Online Privacy

February 1, 2019
New study by the Center for Data Innovation showed that only 1 in 5 Americans will pay a monthly subscription fee for online privacy despite the result that 80% want Internet companies to collect less personal data about them.
Read More
Boys playing on tablet showing app store age verification
Data PrivacyNews

New Texas App Store Law Mandates Age Verification for All Users Beginning in 2026

June 5, 2025
Texas App Store Accountability Act, recently signed into law by Gov. Greg Abbott, gives the big tech players the remainder of 2025 to figure out how they will implement age verification in app stores to prevent children from accessing potentially harmful content.
Read More
Image of man with crazy hair and carrying shopping bags being blown away representing how digital marketers have to comply with EU GDPR behavioral targeting guidelines
Data PrivacyInsights

New Tool Could Help Digital Marketers Comply with GDPR Behavioral Targeting Guidelines

September 18, 2017
Behavioral targeting relies on a host of third parties in a highly complex, dynamic environment. Is your digital marketing ready for compliance with GDPR?
Read More
Barbed wire fence showing the potential misuse and abuse of technology in digital welfare state as warned in U.N. report
Data PrivacyNews

New UN Report Warns of Misuse and Abuse of Technology in Digital Welfare State

October 22, 2019
New UN report warns that digital welfare technologies used by many governments could be used to “surveil, target, harass and punish” the poor and vulnerable instead.
Read More
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