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Data Privacy

Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.

 

What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.

 

Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.

 

These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.

 

Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.

 

Emblem of the World Economic Forum in Davos showing increased calls for tech regulation and data governance
Data PrivacyNews

Tech Regulation and Data Governance Was the Hottest Topic at Davos This Year

February 5, 2019
Leaders from China, Japan, Germany and South Africa at Davos voiced support for increased government oversight, tech regulation and data governance in their own countries as well as international cooperation on standards.
Read More
Closeup of Apple App Store website under a magnifying glass showing focus on security and privacy
Data PrivacyNews

Apple App Store Responds to Antitrust Challenges by Playing Up User Security and Privacy

October 6, 2020
Apple App Store is facing an unusually large blitz of criticism, and Apple is fighting back by stressing the unique security and privacy benefits of its "walled garden" approach.
Read More
Magnifying glass and market research document showing the need for marketers to focus on data quality rather than quantity
Data PrivacyInsights

It’s Time to Adopt a “Data Quality Over Quantity” Mindset

June 10, 2020
Focusing on data quality rather than quantity means companies can drive better business outcomes, remain in compliance with privacy regulations, and prove to consumers that they respect their privacy.
Read More
Google logo on podium showing Google Analytics may not be best option if organizations collect personal data
Data PrivacyInsights

The Case Against Google Analytics for Organizations Collecting Personal Data

September 1, 2020
Almost 30 million website owners choose Google Analytics to gather data about their visitors. But even if you trust Google’s data privacy policies, Google Analytics still may not be the best option.
Read More
Apple store showing antitrust lawsuit and privacy and security
Data PrivacyNews

Apple Facing Justice Department Antitrust Lawsuit, Consumers Shortchanged on Privacy and Security

April 2, 2024
The DOJ argues that consumers are being shortchanged on privacy and security as a result of a monopoly, even though these are two of Apple's primary marketing points. One specific criticism is that the company has intentionally stifled cross-platform messaging.
Read More
Up and down arrows on wall showing every data strategy must start with trust regardless if it’s defensive or offensive
Data PrivacyInsights

Defensive or Offensive, Every Strategy Must Start With Trust

June 17, 2020
Developing a data strategy that is both defensive and offensive may seem overwhelming but it can deliver the expectations from stakeholders while staying in compliance with privacy laws.
Read More
Digital network connection lines showing data privacy regulations
Data PrivacyNews

Time for a New Privacy Paradigm

January 26, 2024
Today, data flows have become infinitely more complex in what has come to be known as surveillance capitalism. The challenge is how to future proof privacy legislation, learning the lesson of what worked with credit reporting laws as well as other more recent measures.
Read More
Barbed wire fence showing the potential misuse and abuse of technology in digital welfare state as warned in U.N. report
Data PrivacyNews

New UN Report Warns of Misuse and Abuse of Technology in Digital Welfare State

October 22, 2019
New UN report warns that digital welfare technologies used by many governments could be used to “surveil, target, harass and punish” the poor and vulnerable instead.
Read More
Matrix of binary numbers going in and out of focus showing the potential privacy blind spot resulting from data sharing and data inventory practices
Data PrivacyInsights

New Report Highlights Potential Privacy Blind Spot Resulting from Data Sharing and Data Inventory Practices

April 12, 2019
79% of mid- to large-sized U.S. enterprises support a federal privacy law to provide guidelines on data sharing and data inventory practices, but will it further highlight deficiencies at the world’s largest enterprises?
Read More
People using messaging apps on smartphone showing revelations by privacy labels
Data PrivacyNews

New iOS Privacy Labels Reveal Major Data Collection Differences Between Messaging Apps

January 14, 2021
New privacy labels that Apple requires are revealing some major differences between competing messaging apps, best illustrated by setting Signal next to the voracious Facebook Messenger.
Read More
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