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Data Privacy

Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.

 

What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.

 

Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.

 

These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.

 

Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.

 

Eye viewing digital information represented by circles and signs showing the case for and against Digital ID
Data PrivacyInsights

The Case For and Against Digital ID

February 8, 2019
New research study presented in Davos shows that developing economies that adopt digital ID systems have the potential to grow their annual GDP by up to 13 percent by the year 2030. The big caveat, however, are questions about personal privacy.
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Screen with privacy policy settings showing problem of Catch-22 on privacy in the digital age
Data PrivacyInsights

The Catch-22 of Privacy in the Digital Age

April 8, 2019
In a recent poll, 87% of respondents said it’s important to understand a company’s privacy policy but more than half do not read them. How did we get here? What happens next? And what responsibility do companies have to change the equation?
Read More
Image of calculator representing accountability as a data protection and privacy principle
Data PrivacyInsights

The Concept of “Accountability” as a Privacy and Data Protection Principle

February 19, 2016
In part one of an ongoing series of articles Teresa Troester-Falk examines exactly how we define the principle of Accountability in terms of privacy and data protection in today’s fast moving and fluid world where increased threats to data integrity are rapidly becoming one of the most pressing issues faced by global businesses.
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Police siren lights showing the dangerous implications of Amazon Ring creating a nationwide surveillance network with law enforcement
Data PrivacyInsights

The Dangerous Implications of Amazon Ring Creating a Nationwide Surveillance Network with Law Enforcement

September 24, 2019
Arising concerns that Amazon Ring might use its Ring doorbells product to create a gigantic surveillance network through existing 400 partnerships with local police departments and law enforcement agencies.
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Young people buying meal from street food truck showing consumer trust and data privacy culture
Data PrivacyInsights

The Data Privacy Disconnect Between Businesses and Consumers

February 27, 2023
Consumer trust is at an all-time low and data privacy is becoming a core expectation among 89% of consumers. This demands that businesses reevaluate how they treat their customers’ data to ensure they prioritise privacy-focused practices and technology to keep data safe online.
Read More
Image of brain above circuit board showing what enterprises need for successful AI
Data PrivacyResources

The Enterprise Guide to Successful AI

February 13, 2019
AI is now disrupting every industry. To ensure long term success with AI, companies must approach the integration of AI through an “AI Triple Win” framework of utility, privacy/security, and trust.
Read More
Biometric authentication using fingerprint scan showing the current concerns over biometric technology
Data PrivacyInsights

The Fear of Biometric Technology in Today’s Digital World

November 7, 2019
Biometric technology is advancing rapidly and regulations need to keep up. What are some of the challenges and how they should be addressed to secure digital data?
Read More
Phone sitting on laptop with Facebook logo reflecting on screen showing antitrust lawsuit to break up Facebook
Data PrivacyNews

The FTC and 48 Attorneys General Seek to Break Up Facebook With Antitrust Lawsuits

December 14, 2020
There have been rumblings about antitrust lawsuits targeting Silicon Valley's biggest companies. The first has finally emerged. If the suit is ultimately successful it could break up Facebook.
Read More
People in the evening on the streets of the city showing shift to zero party data for personalization
Data PrivacyInsights

The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”

May 18, 2021
Changing attitudes, new and evolving regulations and the demise of third-party cookies have shifted traditional marketing practices towards zero party data as the favored solution.
Read More
Woman using smartphone showing superapp and privacy
Data PrivacyInsights

The Great Superapp Dilemma: Business Ambitions vs User Privacy

February 14, 2024
Users are likely to feel uneasy about the extent of information a single superapp brand could possess regarding their individual preferences, raising real concerns about privacy and data control, which in turn could affect app uptake.
Read More
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