A lawsuit filed in California is accusing Google's "Gemini" AI assistant of spying on private communications, citing an undeclared change in policy from opt-in to opt-out that took place in October of this year.
Data Privacy
Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.
What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.
Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.
These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.
Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.
YouTube’s new privacy rules to meet COPPA compliance will require YouTuber to assign each new piece of content on the platform as being ‘for children’ or ‘not for children’.
Companies, and even entire industries, are more afraid of Wall Street than they are of Washington. Instead of Facebook’s stock falling on privacy concerns, it is actually rising. Facebook has sensed that Wall Street doesn’t really care about privacy, and as long as Wall Street doesn’t care about privacy, why should it?
Law enforcement is able to issue keyword warrants for specific Google searches, potentially sweeping up the queries of hundreds or thousands of unrelated individuals, something obviously of concern as abortion laws change.
Privacy pros with the necessary technical skills are in-demand and hard to find even for well-funded enterprises, according to a new report from IT governance association ISACA.
While U.S., U.K. and Australia called on Facebook not to deploy end-to-end encryption, many privacy advocates had voiced their support to protect users’ privacy and rights to express freely.
With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.
Consumers want to be targeted with ads tailored to their needs and desires but are also more aware of their own privacy and the misuse of personal data. Businesses need to understand how to balance personalization and privacy by implementing strategies that allow for secure multi-party analytics.
People are increasingly aware of consumer privacy issues, but also overwhelmingly feel that they do not have the tools to protect themselves and look to government to intervene.
More than 110 civil society organizations have jointly issued a statement against the COVID-19 digital surveillance performed by governments around the world to curb the pandemic.










