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Data Privacy

Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.

 

What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.

 

Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.

 

These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.

 

Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.

 

Image of world map with data being transferred globally signifying how the Privacy Shield is adequate for data transfer but will need FISA reform
Data PrivacyNews

Privacy Shield “Adequate” for Data Transfer but Needs FISA Reform

November 13, 2017
U.S. doing an “adequate” job for Privacy Shield but could be doing more to protect the data transfer of EU users, including reform of the FISA regulations.
Read More
Image of crowded street with blurred faces signifying how data anonymization and pseudonymization should work under the EU GDPR
Data PrivacyInsights

Data Anonymization and Pseudonymization Under the GDPR

November 6, 2017
Can companies achieve true data anonymization to avoid weaker pseudonymization techniques and lessen the constraints of data privacy laws like the GDPR?
Read More
Image of hand holding mobile phone showing financial charts signifying the need for FinTech to protect the security and privacy of customer data
Data PrivacyInsights

Can FinTech Ensure the Security and Privacy of Customer Data?

October 24, 2017
With massive collection and use of customer data and now "alternative data", FinTech companies must prove their commitment to data privacy & cybersecurity.
Read More
Image of man in front of computer and identified by facial recognition technology signifying the concerns of privacy and mass surveillance
Data PrivacyInsights

Facial Recognition Technology Raises Privacy and Mass Surveillance Concerns

October 12, 2017
Use of facial recognition technology is growing in both public and private sectors amid increasing concerns over data privacy and mass surveillance.
Read More
Image of shopper placing mobile phone on payment terminal signifying the questions of privacy implications in a cashless society
Data PrivacyInsights

Privacy Implications and Path Forward of a Cashless Society

October 9, 2017
The best path forward of a cashless society is one that recognizes the privacy and surveillance risks where money has become information and data.
Read More
Image of boss peering between window blinds representing the impact of the EU GDPR on privacy in the workplace
Data PrivacyNews

GDPR Drives Stronger Privacy in the Workplace

September 27, 2017
As the GDPR deadline draws nearer, issues surrounding privacy in the workplace have taken the fore yet again, raising the stakes for employee monitoring.
Read More
Image of Verizon logo on a building wall representing how the Verizon Up program wants your privacy in return for rewards and targeted ads
Data PrivacyNews

‘Verizon Up’ Will Deliver Rewards and Targeted Ads in Return for Your Privacy

September 19, 2017
New Verizon rewards program will give you coffee, music and rides in exchange for your behavioral data for targeted ads. What's the price for your privacy?
Read More
Image of man with crazy hair and carrying shopping bags being blown away representing how digital marketers have to comply with EU GDPR behavioral targeting guidelines
Data PrivacyInsights

New Tool Could Help Digital Marketers Comply with GDPR Behavioral Targeting Guidelines

September 18, 2017
Behavioral targeting relies on a host of third parties in a highly complex, dynamic environment. Is your digital marketing ready for compliance with GDPR?
Read More
Image of woman holding magnifying glass on a network of people representing why the Spokeo privacy lawsuit matters
Data PrivacyNews

Spokeo Privacy Lawsuit: Why It Matters

September 7, 2017
Spokeo privacy lawsuit is a wakeup call for background checking service companies to pay more attention to what they pass off as individuals’ actual data.
Read More
Image of chess board with the king chess piece leading representing the data protection officer (DPO) in Philippines
Data PrivacyInsights

Philippines: To Be or Not To Be a Data Protection Officer (DPO)

September 1, 2017
As the Philippines Data Privacy Act registration deadline draws near, to be or not to be a data protection officer (DPO) is on many company officer’s mind.
Read More
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