Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement.
With Quantcast tracking nearly 100 million websites, it’s no surprise that Adtech giants are facing GDPR regulatory scrutiny on breach of privacy based on the way they process and aggregate personal data about users.
Google Chrome's new privacy tools for controlling online tracking and Brave's new model for sharing 70% of ad revenues with users are raising concerns for ad platforms.
The next time you’re tempted to click on an online ad, think again. New malvertising attacks use polyglot images to run code for ad fraud, showing the growing sophistication for malvertising ad fraud.
In the Alphabet annual report for 2018, Google’s parent company provided additional guidance on how their privacy practices could impact the company’s overall business model, and hence, its ability to churn out billions of dollars of revenue each quarter.
Surveillance capitalism as a revenue model through the observation and recording of as much personal data as possible to create highly effective targeted advertisements is growing unchecked. Can regulation level the playing field?
LinkedIn accused of gathering 18 million email addresses of non-users and using those addresses for targeted Facebook advertising. And the Irish Data Protection Commissioner got a bit irate – and rightly so.
Mobile app makers can now use uninstall tracking software to inundate ex-users with advertising designed to win them back. Can app developers continue to use customer data for any purpose which fits their business model – even after users have deleted the mobile app?
Mozilla's first-ever Internet Health Report highlights the key challenges affecting the creation of an open, safe and accessible Internet – Big Tech’s growing power, the collapse of privacy especially with IoT security, and the spread of fake news. All of these challenges point to deeper problems with the Internet.
New Verizon rewards program will give you coffee, music and rides in exchange for your behavioral data for targeted ads. What's the price for your privacy?