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Data Privacy

Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.

 

What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.

 

Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.

 

These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.

 

Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.

 

Vehicles in motion on busy motorway showing digital license plates to track vehicles
Data PrivacyInsights

Digital License Plates: Will This New Way to Track Vehicles Enhance or Undermine Privacy?

February 8, 2023
While the vulnerability of digital license plates to hackers poses some risks to consumers, the emergence of this new technology holds real promise for more-effective and less-intrusive vehicle tracking, both for law enforcement and the public.
Read More
Transmitters on telecommunication tower showing how privacy is a key concern for mobile carriers when handling telco data
Data PrivacyInsights

Uncovering the Value of Carrier-Based Intelligence for a Privacy-First World

April 21, 2020
Privacy is a key concern for mobile carriers when combining telco data with AI to create higher value intelligence entities while enforcing anonymized and filtered data.
Read More
Facebook screen on tablet showing European Commission forced amendments to Facebook terms of service to reflect how the company makes money by selling user data
Data PrivacyNews

European Commission Forces Changes to Facebook Terms of Service

May 3, 2019
Facebook terms of service, once obfuscated by complicated, legalistic language, is going to state clearly how they provide services free of charge to consumers in return for agreement to share their personal data with third parties and used for targeted advertising.
Read More
An expert adjusting controls on a console showing the need for a clearinghouse for data brokers
Data PrivacyNews

Apple CEO Tim Cook Calls for a Clearinghouse to Protect Consumers from Data Brokers

January 30, 2019
Apple CEO Tim Cook has emerged as one of the strongest voices in the battle over consumer data privacy, and this time calling for a data broker clearinghouse to be created by the FTC.
Read More
Man pressing a doorbell showing Amazon Ring assessing user demand for facial recognition feature in their products
Data PrivacyNews

Amazon Ring Tests the Waters for Facial Recognition, Leaks Reveal

May 5, 2020
A leaked survey shows Amazon Ring assessing demand for potential new features including facial recognition and license plate scanning tools for their future product versions.
Read More
Dark background image with an empty toy shopping cart showing use of guest checkout and ad blockers
Data PrivacyNews

Use of Guest Checkout, Ad Blockers Surges in Online Shopping as Consumers Air Privacy Concerns

May 26, 2021
New studies find that over 40% of consumers now prefer to use the guest checkout option when shopping, and an almost identical share now also use some sort of ad blocking software.
Read More
Young woman patient discuss medical tests with a doctor showing HIPAA patient privacy with Roe v. Wade repeal
Data PrivacyNews

Roe v. Wade Repeal Prompts New Guidelines From HHS on Patient Privacy Under HIPAA

July 11, 2022
The overturn of Roe v. Wade has left thousands of patients seeking abortions in a tough spot. The HHS Office for Civil Rights has issued new guidelines in response, laying out federal protections for patient privacy under HIPAA.
Read More
Facebook thumb down logo against binary code showing different responses and views over record-setting $5 billion Facebook fine
Data PrivacyNews

Record-Setting $5 Billion Facebook Fine Too Little Too Late?

July 24, 2019
FTC has just issued a record-setting $5 billion Facebook fine for privacy breaches from the Cambridge Analytica scandal. Is the U.S. government changing the way they regulate technology companies on user privacy and data?
Read More
Virtual wall on data management technology showing the increasing use of alternative data by businesses
Data PrivacyInsights

The “Rise of Alternative Data:” So, What the Heck Is It?

February 7, 2020
Alternative data can provide powerful insights when properly aggregated. Businesses are increasingly using it to improve their decision-making and to gain a competitive advantage.
Read More
Magnifying glass over Facebook web page showing the massive app suspension from Facebook privacy investigation
Data PrivacyNews

Facebook Privacy Investigation Leads to Massive App Suspension Initiative

September 30, 2019
Facebook announced an app suspension of “ten of thousands” of apps as part of its privacy investigation. The initiative extends to any app that refuses to answer Facebook how user data is utilized, shared and monetized.
Read More
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