App Tracking Transparency has faced some level of antitrust controversy from the beginning for excluding Apple's own pre-installed apps and handling them with special conditions.
Apple developers that want to use certain APIs will have to submit an explanation of why they are necessary for program function, as part of a new effort to combat user fingerprinting.
The complaints of some small businesses are providing at least some validity to Facebook’s claims that Apple's privacy changes disproportionately hurt small businesses.
Germany has opened an antitrust probe into Apple’s App Tracking Transparency framework. This follows a probe initiated by Poland in late 2021, and the expression of concerns along similar lines by both France and the UK.
Polish antitrust investigation is interested in Apple's plans for its own limited targeted advertising product, but apparently will also be examining the real world effectiveness of the App Tracking Transparency framework.
Apple's recent privacy campaign, which has essentially alienated the mobile advertising industry by crippling app tracking, is ostensibly about putting the consumer first. That may not be the company’s endgame.
Apple's new app tracking rules are supposed to guarantee that users know when they are being identified and tracked. A new study finds that iPhone apps are continuing to find ways to profile and follow users even after they choose to opt out.
An attempt by major Chinese tech firms to circumvent Apple's new app tracking rules appears to have been shuttered. Apple sent a clear message to developers in the Chinese apps market that there would be no exemptions from its global rules.
Following a recent antitrust complaint in France, Apple's new App Tracking Transparency framework is facing a similar challenge in Germany from a coalition of industry associations.
Apple is expanding its advertising business even as it puts unprecedented restrictions on publishers with the rollout of its App Tracking Transparency.
