Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement.
Fitness devices like Fitbit may no longer be used just for tracking physical health. U.K. researchers are looking into using fitness tracker technology to make people more aware of potential cyber threats and encourage them to take proactive action.
Google Chrome's new privacy tools for controlling online tracking and Brave's new model for sharing 70% of ad revenues with users are raising concerns for ad platforms.
DuckDuckGo's recent study shows that Google users remain trapped within their own filter bubble, regardless of whether or not they are logged out of the Google search engine or browsing in “Incognito” mode.
Personalization is driving dynamic, tailored experiences. The reliance on data raises data privacy concerns, and when new “zero-data” sharing social networks like Openbook pop up, questions over the use – and misuse – of data is inevitable.
When consumers shop online many do not realize that they are not only handing over their hard-earned cash, there’s another transaction that is happening at the same time – online behavioral tracking. Data about you is being gathered, shared and analyzed to determine what you see and to shape your online experience.
Social fitness apps such as Strava need to be doing more to enhance user privacy and safety. The recent snafu involving the disclosure of U.S. military personnel location data has increased awareness of the perils created by tracking apps. Learn more about how these apps are collecting data, and how they are using it.
Chinese Internet users have become much more vocal about what they perceive to be potential breach of privacy by China Internet Giants - Alibaba, Baidu and Tencent.
The new “Tracking the Trackers” report showed that 79% of all websites globally are secretly tracking your online behavior. Moreover, many are, in turn, forwarding your personal information to other companies. For many, the message is clear: it’s time to take back the web and end this widespread invasion of privacy.