Majority of the respondents in Amnesty International survey indicated that privacy concerns have changed their online behavior as there's no control over how companies use their personal data.
A location tracking cloud vulnerability was found on hundreds of smartwatch brands using Thinkrace platform which allows third parties to access the devices without any particular hacking skills.
Personalized marketing has been widely embraced by marketers. However, the trend is getting a privacy blowback as 91% of consumers believed that ads know too much about them.
In a recent case against Retina-X, FTC alleged the developer created monitoring apps that provide online and physical tracking of individuals which could also be used for illegal activities.
Instead of using cookies, IAB Tech Lab is proposing web tracking technologies through one centralized token that follows users around the web to track browsing habits and privacy preferences.
Instead of sending personally identifiable information directly to advertisers, Google is allegedly using hidden web tracking pages to keep its online advertising profitable.
Facebook’s new market research Study app pays users to track app usage, is the tech giant learning from previous privacy mistakes or attracting further attention from legislators?
Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement.