A Reuters report indicates that popular cryptocurrency exchange Binance was pressured into handing user data over to the Russian FSB, but the company denies that the story is accurate.
Data Privacy
Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.
What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.
Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.
These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.
Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.
Google’s latest differential privacy tools are a step in the right direction but still have a few limitations when it comes to protecting consumer privacy. The approach doesn’t account for who decides what level of “noise” will appropriately protect user privacy.
One solution for addressing data privacy issues that’s getting a lot of attention, is the personal data marketplace powered by blockchain technology. But is this data marketplace really the right direction for data privacy?
Iran's SIAM system has base-level access to the country's cellular networks and used not just for government surveillance, but also has functions that allow for remote manipulation of individual data collections and backdoors through encryption.
While Apple’s new iOS 14 privacy feature is a step in the right direction. What users truly need is a solution to take back control over their data and manage it independently on an ongoing basis.
The Digital Markets Act focuses on Big Tech, and its requirements would force message interoperability among other terms that Facebook and similar services are unlikely to be happy about.
With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.
Report finds that aggressive disinformation campaigns and related measures have forced Hong Kong organizers to move to the digital underground, using encryption and the dark web.
Biometric privacy lawsuit names Amazon, Google parent company Alphabet and Microsoft as violators of BIPA for their use of IBM's facial recognition database to train their own facial recognition systems.
Contextual marketing will supplement whichever user-based ID solutions arise victorious from the Cookiepocalypse — creating a new, transparent way to reach key audiences in the cookieless future.










