Facebook is anticipating a loss of $10 billion to the Apple privacy changes in 2022, while Snapchat is in the midst of an overperforming Q1 that has seen the company's shares rally to increase 50% in value.
Ad spend is barely impacted by the new Apple IDFA restrictions at worst, and even slightly up according to at least one ad company, but iOS 14.5 adoption has been unusually low.
The "Privacy Sandbox" initiative proposed by Google could bring major changes to the online advertising industry, disabling third-party cookies entirely in the Chrome browser. Could this be considered anticompetitive?
Facebook CRO David Fischer declared that ad-supported services were "under assault" due to Apple privacy changes and that platforms depending on advertising revenue would be disproportionately damaged.
Facebook has filed a lawsuit in a federal court in California against a software engineer who developed ad cloaking software...
Attackers are combining DDoS attacks and "click fraud" in new email extortion scams that target publishers with websites monetized through Google AdSense program.
Tinder, Grindr and OKCupid were among the dating apps found to funnel sensitive personal data like gender, age, IP address and GPS location to major advertising and behavior analytics platforms.
Google's privacy sandbox proposal now plans to phase out third party cookies from the Chrome browser by 2022, and has laid out what is at least a theoretical roadmap to preserving the targeted ad industry without the major incursions into user privacy that are so common today.
Some of the largest ad companies alleged to have quietly paid millions of dollars to some of the largest ad blocker companies to be able to continue to track and target consumers with ads.