U.K. study on the collection and exploitation of personal data by Big Tech companies showed that Google's and Facebook's dominance in digital advertising could be harming competition in the market.
As part of its CCPA compliance efforts, Google has recently announced that they will block personalized ads by giving customers the right to opt-out of personal data collection.
Using any of the Top 100 health websites? There’s a good chance that sensitive medical data and identifying personal information could be shared with tech firms, advertisers and data brokers without your knowledge or consent.
Google Ads to stop sharing user data with advertisers involving categories of websites users are visiting to stay compliant with the GDPR and protect its programmatic advertising platform.
Personalized marketing has been widely embraced by marketers. However, the trend is getting a privacy blowback as 91% of consumers believed that ads know too much about them.
Latest Twitter privacy breach exposed the inappropriate use of phone numbers and email addresses to serve up targeted ads to users. This data was collected for the purpose of the platform's two-factor authentication.
Instead of sending personally identifiable information directly to advertisers, Google is allegedly using hidden web tracking pages to keep its online advertising profitable.
Facebook, Google and other tech industry giants are searching for adtech exemption to weaken CCPA which provisions could stop them from selling targeted ads and potentially charging users for consumed content.
Google’s new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users’ privacy when they browsing the web.
The principle of programmatic advertising is at the heart of the case filed by Brave since 2018 where practice of real time bidding is alleged to have broken the data protection law.
